Semantic analysis focuses on making sure the content includes related concepts and entities to ensure Google can definitely understand what it is about. Semantic evaluation with a tool like encourages in-depth content without blindly using a word-count metric, says via #SEO Click To Tweet Semantic evaluation is one of the easiest ways to encourage them to create in-depth content without blindly using the word-count metric.

You need rules and guidelines for writers to follow. HANDPICKED RELATED CONTENT: 3 Quality Signals That Help Content Rank Higher in SERPs 2. Site Checker is a great tool to evaluate your page structure as it appears to a search crawler: A logical content structure makes your content more user-friendly, which makes it friendly too, says via #SEO Click To Tweet Instead, subheadings drive a reader further into an article.Ĭreating a logical structure helps make your content more user-friendly, and everything user-friendly is also Google friendly because Google definitely prioritizes its users. Structuring content is about breaking your content into logical sections so that it’s not just a wall of text. Content structureĬontent structure helps readability and usability, and it makes your content easier to understand for a search algorithm. Here are five ways to improve content quality apart from a word count: 1. Instead of focusing on word count, focus on quality for #SEO, says via Click To Tweet In and of itself, word count may not be a ranking signal, but content depth definitely helps, so instead of focusing on numbers, focus on quality.

Both of those (content value and backlink profile) are confirmed direct ranking signals. In other words, longer content may be better researched (so Google has found it useful) and it may attract more backlinks. Each of those analyses found content between 1,000 and 2,000 words seemed to rank higher.īut with so many signals in play, you can never tell if word count is a causation factor or an indirect influencer.

So why does the word-count belief persist? Quite a few tests indicate a connection between word count and Google’s rankings. Yet, Google representatives clearly state word count was never an SEO factor claiming, “More words are not better.” Together with keyword density, word count has been assumed to be an SEO factor as part of educated theories: Google is a machine, and how else would a machine understand content quality? Word count seemed to be the only straightforward signal a machine would be able to understand. Historically, some assume Google has been doing the same. Word count has usually been a contributing metric helping content marketers judge the quality of text-based content.

Web page word counter